Events & Training

Our November training course, ‘360 Degree view of Social Marketing’ was a great success! This collaboration between Social Marketing East and the UEA provided the perfect overview of Social Marketing for people seeking to increase their knowledge and practical application skills. Here's some of the feedback we had:

“It allows me to fit the elements of social marketing into my day job.”
“Relevant to our organisation as it moves forward into new areas.”
“Improved my social awareness of client groups (...) A toolkit for me to take back to my area.”
“Useful to consider marketing campaigns from a new stance (...) the course will be very helpful.”
“Highly relevant to the work I do (...) now keen to try out some of what I've learned.”

This boost could be just what YOU need to maximise your skills and develop sustainable change. Contact us now to find out about the next session.

Full Day Workshops

360 degree View of Social Marketing ...an overview to the Social Marketing concepts and its range of powerful tools

Of interest to anyone working towards positive social change, e.g. crime, community cohesion, economic development, enterprise, fire and rescue, health, regeneration, road safety, social services… Delegates will explore how to apply social marketing in their current role to sustainably transform attitudes and behaviors.
This course is delivered through the UEA CPD. Cost: £200 per delegate + VAT.
Dates: 2 Feb 2010 in Norwich or 26 Feb 2010 in Ipswich (NO SPACE LEFT).

Understanding and reaching 'hard to reach' groups ... using Social Marketing segmentation and communication concepts.

Are some people really harder to reach than others or are we just lacking the skills to reach them? Can you honestly say that you can put yourself ‘in the shoes’ of your target audience? The key is ‘psychographic’ rather than ‘geodemographic’ segmentation, and in understanding the true 'cost' involved in engagement - and cash plays no part in this. Find out how entrenched behaviour can be understood and influenced.
Cost: £150 per delegate + VAT.
Dates: 3 Mar 2010 in Norwich, 11 Mar 2010 in Ipswich, 16 Mar 2010 in Great Yarmouth.

Half day (4 hour) specialist training modules

Making your budgets go further ... make every £ you spend more effective using social marketing techniques.

A workshop for people who many have higher targets than last year, with less budget! Scoping is an ideal way of achieving more with less money - by using existing data and expertise, unlocking other funding and more. A full session of intense exploration will enable you to make full use of this important set of techniques.
Cost: £90 per delegate + VAT.
Dates: 22 Feb 2010 in Norwich (NO SPACE LEFT), 23 Mar 2010 in Ipswich.

Create partnerships that are worth the paper they are written on ... using Social Marketing project planning tools.

Learn how effective partnership working really can help fill the gaps in provision - and avoid overlap and competing for clients. How can you make best use of partnership working in order to achieve your overall targets? This workshop covers the project design and management process step by step, from basics to tricks, - through to social marketing methodology.
Cost: £90 per delegate + VAT.
Dates: 10 Feb 2010 in Norwich (NO SPACE LEFT), 5 March 2010 in Ipswich.

Finding the right provider ... using Social Marketing in commissioning frameworks.

The problem has been identified, the budget allocated... what could go wrong now? A lot actually. Much good work gets lost at the point where a project is moving into the procurement stage, as different departments, priorities, processes and values come to play. This workshop outlines the factors that are important to ensure the implementation is as good as your clients deserve it to be.
Cost: £90 per delegate + VAT.
Dates:18 Mar 2010 in Ipswich, 26 Mar 2010 in Norwich.

To find out more about these training modules, or to book your place, contact 01603 251754 / info@socialmarketingeast.org

Bespoke Training

We can also provide your organisation with cost effective in house training, designed specifically to help you achieve your objectives and meet your needs. Contact us on 01603 251754 to discuss your requirements

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