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ServicesInternal briefings
Social Marketing East are experts at both working with clients throughout the process or by adding additional expertise and capacity to specific stages in the planning process. Research and scopingSocial marketing starts by using customer focused research to learn as much about the target audience as possible by looking at their lives from many different angles, both quantitatively and qualitatively. This research is then used to inform every stage of the planning and implementation process. It allows the design of interventions that offer meaningful benefits to the target recipients, thereby maximising take up, compliance and ultimately impact. Social Marketing East are experts at designing and running research and generating insights from data. ConsultancySocial Marketing East will work with you to design a social marketing project from the ground up that is outcome focused and centres on the target community, the effectiveness of messages, developing social capital and evaluating impact. Planning is central to our work ensuring your resources are effectively used and projects run smoothly to time and budget. We also offer consultancy in specialist areas to do with social marketing such as how to:
Embedding knowledgeSocial marketing is a way of thinking, is not a fad and it is therefore important that organisations develop their own internal capacity, especially during decreasing budgets and increasing need in the community. Social Marketing East works with you through a project to embed learning within your team and can provide specialist training by accredired trainers further increasing your ability to deliver effectively with your own resources. DeliverySocial Marketing East will work with you to help implement your project taking on as much or as little as you need us to do. We can:
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