Welcome to Social Marketing East...
"It would be easy to give the public information and hope they change behavior but we all know that doesn't work very satisfactorily. Otherwise none of us would be obese, none of us would smoke and none of us would drive like lunatics"
Ian Potter, Director New Zealand Health sponsorship Council, New Zealand Herald, June 2007
It takes more than a glossy leaflet to drive change... Whether you need to meet targets, develop in house expertise, use financial resources more efficiently,widen the impact of your projects, or understand the motivations behind problem behaviours, Social Marketing East can work with you to devise and deliver campaigns to create sustainable behaviour change.