Working for social & economic change in the East of England
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Journals


Social Marketing Quarterly - www.socialmarketingquarterly.com

 

Journal of Public Policy & Marketing - www.marketingpower.com


Books

 

Andreasen, Alan. R (2005) Social marketing in the 21st century. Sage Publications, Inc.

 

Thaler, Richard H. and Sunstein, Cass R. (2008) Nudge. Yale University Press.

 

Kotler, P. and Lee, N. (2009) Up and Out of Poverty: The Social Marketing Solution. Wharton School Publishing.

 

Kotler, P. and Lee, N. (2008) Social Marketing: Influencing Behaviours for Good (3rd Edition). Sage

 

Kotler, P. and Lee, N. (2006) Marketing in the Public Sector: A Roadmap for Improved Performance. Financial Times Prentice Hall

 

Hastings, G. (2007) Social Marketing: Why Should the Devil Have all the Best Tunes? Butterworth-Heinemann Ltd

 

Andreasen, A. R. (1995) Marketing social change: Changing behaviour to promote health, social development, and the environment. San Francisco, CA: Jossey-Bass

 

Goldberg, M. E., Fishbein, M., Middlestat, S. E. (Eds.). (1997). Social marketing: Theoretical and practical perspectives. Washington, D.C. : Lawrence Erlbaum Associates Inc.

 

Donovan, R. Henley N ( 2003) Social marketing: principles and practice. IP communications. East Hawthorn, Victoria.

 

Kotler, P. Roberto, W. and Lee, N. (2nd ed. 2002) Social Marketing: Improving the quality of life. Sage Publications.

 

Andreasen, Alan R. (2001) Ethics in Social Marketing. Georgetown University Press.

 

McKenzie-Mohr D. and Smith W. (1999) Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing, New Society Publishers

 

Gladwell, M. (2002) The Tipping Point: How Little Things Can Make a Big Difference. Abacus

 

Siegal, M. and Doner, L. (2004) Marketing Public Health: Strategies to Promote Social Change. Jones and Bartlett


Nedra Kline Weinreich, Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Ed.) 

 

Key Articles
 

The Cabinet Office (2010).  The Mindspace Report - Influencing Behaviour through Public Policy.  www.instituteforgovernment.org.uk

  

Andreasen, Alan. R (2002). Marketing Social Marketing in the Social Change Marketplace. Journal of Public Policy & Marketing. Vol 21(1). Spring 2002. pp3-13

Smith, B (1998).  Forget messages... think about structural change first. Social Marketing Quarterly. Spring 1998. pp13-19.

  

Smith, B (2009).  The power of the product P, or why Toothpaste is so important to Behaviour Change. Social Marketing Quarterly. 15:1 pp98-106.

  

Vinokur, A.D. & Price, R.H. (1995). Impact of the JOBS Intervention on Unemployed Workers varying in risk for depression. American Journal of Community Psychology. Vol 23 (1). pp39-74.