The Challenge....
"It would be easy to give the public information and hope they change behavior but we all know that doesn't work very satisfactorily. Otherwise none of us would be obese, none of us would smoke and none of us would drive like lunatics"
Ian Potter, Director New Zealand Health sponsorship Council, New Zealand Herald, June 2007
Q. What is Social Marketing ?
A. Social marketing combines behavioural theory and social research with traditional marketing tools, in order to create behaviour change, which benefits society at large - e.g. improved levels of health, cleaner environment, less anti-social behaviour. It is a powerful tool for positive social change, used by practitioners and policy makers. On a national and international level, it has proved highly successful in bringing about sustainable and measurable behavioural change in health, road safety, environmental issues, education and more...
It takes more than a glossy leaflet to drive change...
Whether you need to meet targets, develop in house expertise, use financial resources more efficiently, widen the impact of your projects, or understand the motivations behind problem behaviours, Social Marketing East can work with you to devise and deliver campaigns to create sustainable behaviour change.